Hardage Hospitality takes a unique approach to delivering your property's message to your target markets and channels of distribution. We favor selling and marketing at the local level, while focusing Sales & Marketing expenses towards measurable ROI. We are not a "big-box" brand marketing machine, nor do we aspire to be! We keep our strategies simple, focus locally and spend wisely!
Hardage Hospitality is well positioned to sell and market responsibly while... Delivering the right message, to the right guest, at the right time - ALWAYS!
Hardage Hospitality is well attuned to the guest lifecycle, and consequently recognizes the importance of the digital marketing and reputation management in influencing prospective guests while they are in the "purchase funnel." With prominence at key touch points, with the appropriate messaging, we are able to achieve results that are far superior to that of large brands.
Hardage Hospitality considers digital marketing a critical necessity that must be an ongoing and dynamic part of a company's growth strategy.
We offer the tools and talent to provide exceptional hotel internet marketing services:
Search Engine Optimization
Paid Advertising, including Pay Per Click and Display Re-Marketing
Social Media Optimization
E-mail Marketing and Guest Relationship Management
We can consistently increase your hotel's online visibility, traffic and revenue! Our exceptional Hardage Hospitality solutions will allow you to directly measure your Internet marketing expenses and correlate those costs to rooms booked.
Hardage Hospitality offers sales support, tools and systems to meet the demanding needs of sales teams. Our team excels in creating an extension of an in-house sales force. We feature:
Centralized sales management systems for accessibility across the brand to access national level contacts and information.
Agency presentations to top booking locations including CWT and other targeted accounts.
Strong agency relationships.
Sales tools including market intelligence reporting tools for measuring competitive benchmarking, positioning and opportunity prospecting.
In support of our focus on the business travel and extended stay markets, we employ a number of hotel marketing approaches to maximize exposure and influence demand in all channels of distribution. With decades of experience, we know precisely where to find prospective guests, capture their attention, persuade them to book, and ultimately, become loyal repeat guests. Programs supporting these marketing efforts include:
Chain and property level marketing programs for travel agents, web marketing, and direct sales.
Marketing agreements with 3rd party suppliers to increase visibility of the brand via local and brand advertising.
Our revenue management and support systems are designed to help individual properties succeed in meeting their revenue goals. Our centralized system supports length of stay price positioning and dynamic pricing to allow each traveler to be targeted by booking behavior.
We look closely at growing profitability by maintaining the right mix of extended stay business, corporate transient, and small group/leisure. Each segment is evaluated based on both REVPAR and GOPAR, cost of sale and expenses to each unique travel group.
Our channel distribution strategies focus on rate integrity with strong distribution partners including third party vendors. We have chain level agreements in place with major third party partners that include enhanced marketing and visibility. We successfully leverage these relationships and marketing for direct revenue from the third parties as well as "billboard" effect. We use these sites to reach more people and convert them to loyal Hardage Hospitality customers.
Operations & Support
Our operational efforts focus on operating clean, comfortable, and service-oriented hotels which provide the highest level of guest satisfaction. We are not overly focused on complex technologies or structures. Rather, we strive to be "Simply, the Best!" in the eyes of our guests, owners and asset stakeholders by focusing on the basics including training, service delivery and profitability.
Our management team provides innovative support and continuous training to meet these goals. PILLARS, our mandatory training program, is the core of our training effort and is designed to establish strong foundations for each department & role. PILLARS training focuses on the guest experience and employs methods to influence how guests perceive their stay with us including the aesthetics of the hotel along with the service they receive. Ultimately, we endeavor to provide each and every guest with a sense of "home and family."
We also teach each department to contribute to the overall success of the operation, with a focus on providing sincere, friendly and meaningful responses. The Front Desk team becomes armed with exceptional problem solving skills, attention to guest needs, and the willingness to go above and beyond! The Guest Services team expands upon this by providing a friendly Breakfast Host who makes the guest feel a part of the family. Housekeeping and Maintenance teams work closely with a Suite Care Manager who makes sure that rooms are well cleaned and maintained. Our Suite Care Program includes incentives and inspection programs to help identify key preventative maintenance needs before they become costly repairs. And, at the end of the Guest experience, we seek feedback using our e-CRM tool to measure Guest satisfaction versus predetermined goals.
Hardage Hospitality places a strong emphasis on profitability through sensible cost controls and purchasing programs to control expenses. We negotiate with vendors, to provide cost effective solutions, and try to continually think "outside the box."
Hardage Hospitality, delivering "Simply the Best!"